MLM Website Design for Success
Step 1: Choose your Domain
You should choose a domain that is relevant to your business. You should use domain that consist of high search keywords. Google will rank them better when people search for the keywords.
Step 2: Match the Colors.
You should use colors that are soothing to the eye and not one that stands out inappropriately. You can use bright colors to catch attention to keywords. Use colors like bright red, yellow, blue to catch readers attention. You cant control where your reader looks at in your website, but colors are very good to draw attention to areas you want your readers to focus.
While trying to create emphasis, try to refrain from creating too many emphasis areas. Don’t use too many bolds and colors. Too many bolds and colors will confuse your readers, ultimately you only need readers to read areas and information that may contribute to a sale.
Step 4: Structure of Content
Take note of the structuring of your contents. Make sure that the information flows in a sequential manner. Ensure that the transition of different parts is smooth and not abrupt.
Step 5: Opt-In Form
Install an opt-in form in your website to capture email contacts of visitors for future updates. Not all visitors who visit your website the first time will buy your product. You need to follow up with them to increase the chances of a purchase in future. You can offer a free gift to visitors who leave their email contact.
From my personal experience of building websites, it is a trap of all owners to try to perfect their website too much. They end up adding too many fancy gadgets and applications to impress their visitors. Sometimes they end up neglecting other core functions like traffic building.
Test your website for the conversion rates, if it doesn’t convert traffic into sales you probably need to change some elements in your website. So it is also good to do A/B testing for your website.
Your website only works if it can convert leads into sales. Being functional is more important than being just a fancy site.
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- MLM Website Design Success
- Be Creative Before You Purchase Or Create A Website | Thaidoweb 2008
